For the first Hothouse Talk of the year we had Naomi Games, daughter of graphic designer Abram Games, come in and allow us an insight into her father’s career and process. This was an inspiring conversation about a man who was both confident in his abilities and courageous in character.
From the age he left school he aimed to be Britain’s greatest poster designer and in many ways he went further than this. With his posters he used as few colours as possible and tried to keep text to a minimum. Naomi told us he lived by the following quote throughout his career:
Maximum Meaning, Minimum Means – Abram Games
During the Second World War, Games was appointed the official war poster artist which resulted in 100 posters. These were important for soldiers on the front line throughout the war and civilians after to keep up morale. His career wasn’t limited to the war though, he created posters for the rest of his life, went on to design the logo for the Festival of Britain in 1951 and the first working television logo for the BBC.