CIP: Market Ready Brief

We had Nik Hill visit the studio today as our first guest speaker of the year and ex-Cass student. The studio was also set another exciting brief and our first real collaborative project.

First up Nik Hill talked us through his whirlwind five years after leaving the Cass. From freelancing to studio work for major movies to today opening his own online jewellery store! It was interesting to see his approach and get some advice. My favourite quote from him was “you can’t polish a turd” as he was explaining if you don’t have good design ideas then there’s no point in having knowledge and understanding of various tools such as the Adobe packages!

We were given another brief for CIP but this time it was a group brief. So in groups we are creating a pitch for a stall which will go live in December. This session we were getting in our groups and creating our identity and thinking about the products we could sell. We come up with our product ideas pretty quickly but our name was tricky. As a group our naming process was a bit of a mess so Ee looked up synonyms for ‘mess’ and stumbled across ‘gum up’ so that’s what we became!

img_0345
Logo Design by Ee Teh | Photography by Hannah Phillips

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s