For our visual aesthetic, we had decided on the theme of hands and circles but felt that our colour scheme was a little all over the place.
So we started looking at a kind of pastel theme but when we thought about how we’d use it in relation to producing posters in screen printing we didn’t think this would be a good idea. For example, if there were multiple print runs of the posters and there wasn’t a large amount of ink mixed we’d be attempting to recreate the colours and it isn’t something we’d be able to match perfectly. This had us then simply choose CMYK as our colour theme!
The CMYK colour model is a subtractive colour model, used in colour printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some colour printing: cyan, magenta, yellow, and key (black). Although it varies, ink is typically applied in the order of the abbreviation. In additive colour models, such as RGB, white is the “additive” combination of all primary coloured lights, while black is the absence of light. In the CMYK model, it is the opposite: white is the natural colour of the paper or other backgrounds, while black results from a full combination of coloured inks. To save cost on ink, and to produce deeper black tones, unsaturated and dark colours are produced by using black ink instead of the combination of cyan, magenta, and yellow.
While looking at the CMYK colour wheel we realised that there would be a colour to represent each of the four studios, Level 4 and Animation which was perfect! Also, there was another nice little homage to the circle imagery which we couldn’t resist.
Once we’d agreed on the colours, I mocked up some posters using the scans of the plaster cast hand that we had created. I tested out printing CMYK in different orders to see if that had any difference in the colour produced but I found that with the digital printer it actually didn’t matter. After the prints were layered up I scanned them back in and experimented with the information that needed to go on the poster with the type that Carlos picked out for us. The following design was what we agreed on and the colour scheme is something we’re really confident with carrying across all of our proposals.