Design Competition: Content Development

Once I’d started on my initial content research and worked out what I didn’t want to include in my publication I was then able to develop and complete further research into the areas that jumped out to me!

As I’d mentioned in my previous post I was really drawn to publishing handy tips for the home because they were great bits of information that are easy to follow, would save a household money and throwing away their food! But my problem was the way I would present this information, so I took myself back over to the brief. Part of the brief mentioned that bread and milk were two of the most wasted products in the UK so this gave me the idea to categorise the tips and information I’d gathered.

Along with bread and milk, I also began collecting research for eggs just because I’d found some really useful tips and they’re something that are often thrown out in my household. Once I had three food categorises in mind I could get rid of some of the information I’d gathered – for example, a campaign called The Pig Idea which discussed feeding pigs purely on waste food in London. As while it was interesting, it didn’t link to this idea I had for the content.

Another key thing for ensuring that food lasts is how it’s stored and during my initial research, I came across a lot of information in regards to freezing food so I felt a useful storage section in the publication would be important. This would involve illustrating a fridge freezer and demonstrate how things such as bread can be frozen. The concept is simple and reconfirms the importance of my publication being easy to navigate in order for readers to really get the full benefits.

To begin with, I was thinking about recipes but not really getting excited by the idea. However, once I’d looked on the Hellmann’s website to look at their different recipes it was apparent that I’d be able to find recipes that I could use in partnership with the category idea. For example, if I had bread tips on one side of the page, on the following I would then have a recipe that champions bread because then it becomes another way to reduce wasting that product. The recipe involving bread would then hopefully become a go-to for a household if they needed to use up the product on short notice.

All the tips that I collected came from a range of websites across the internet such as the NHS’s Live Well page which has an area dedicated to food storage. To have further pushed the content it would have been beneficial to have also seen if the library had any books dedicated to this topic or even had a look at my local hospital or doctor’s surgery to see if they had any pamphlets on the topics. On the other hand, looking solely online worked really well for me in regards to recipes as I was able to find historic (is that a fair word to use for a recipe that was written in the last century?) examples of Hellmann’s advertising their product in a recipe and I was able to also read their current inspired recipes. Although it would have been interesting to have looked further than their mayonnaise to inspire different recipes as this would be a good way to promote other products created by Hellmann’s; this wasn’t an aim of the publication, the main aim was to promote reducing food wastage.

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