The production of the publication is just as important as the content I will be creating! I think after the first Ellipsis brief of the year, Material Process Print, I’m a lot more aware of this fact and so this publication is much more considered than those I had produced last year at level 5.
After looking at Hellmann’s rebranding from Design Bridge I had decided on brown recycled paper to produce the publication because as well as having the natural aesthetic and looking like it belongs in a deli it also supports Hellmann’s being on the side of reducing waste, whether that’s food waste or other! I think it’s important that the publication does it’s best to show that Hellmann’s want to reduce waste so using materials that aren’t healthy for the planet just wouldn’t make sense.
This idea then helped me to come to the idea of using the riso to print out the publication as the dark blue that we have in the uni almost perfectly fits the Hellmann’s brand! Plus the process isn’t harmful to the environment which is important too because, in theory, the company would be printing thousands of these publications to distribute.
The Risograph is an environmentally friendly and cost-effective printer, which uses soy-based inks to produce unique outcomes. Each stencil (master) is made from thermal sensitive paper and unlike offset printing it only takes a single print for the screen to be fully inked and ready to print thousands of copies. [Source: Hato Press]
Originally I was thinking about sectioning off the different contents of the publication. Any pages that were directly related to the Hellmann’s brand such as recipes and uses for Hellmann’s products and packaging would be printed on the recycled stock and those pages unrelated would be on a different paper stock. For example, the Milk page would be printed on the different stock but after thinking about the set up off the pages I don’t think this would make sense. I don’t think there’d be enough ‘general’ vs. ‘Hellmann’s’ information for this to work for one. Secondly, I think that this would take away from the recycled paper concept anyway.
Overall, I think that using riso with the recycled paper is a considered response to the brief as it could then be used in compost when the household is finished with it adding to the thought behind the materials and process. Although I think the method of then binding these needs to be carefully thought about too or these ideas of sustainability could become redundant!