When it came to printing the final publication, the only thing I had to be worried about was the printing of the photographs inside and the texture on the cover; but I hoped I had enough experience with the riso that I could solve any potential issues!
After printing off the publication I began to look further into what the most successful binding method would be for the outcome.
Producing a digital mockup of my publication is one thing but printing it out as a riso can be completely different!
Without working on the pagination physically and then rechecking everything digitally I’d have spent a small fortune on printing credits and riso printing!
Mock-ups. Mock-ups are single-handedly the most useful thing to make when producing a publication and you can’t convince me otherwise!
Using my sketchbook to create some layout ideas was essential. If I’d begun with setting things up on InDesign to start off with rather than headed for the sketchbook then usually the layout of the page ends up permanently looking like the first draft as it looks so ‘final’ and polished even if it really isn’t… Read More Design Competition: Layout Development
The production of the publication is just as important as the content I will be creating! I think after the first Ellipsis brief of the year, Material Process Print, I’m a lot more aware of this fact and so this publication is much more considered than those I had produced last year at level 5.
How can the publication embody Hellmann’s? From my research into the company the main elements I picked out were the deli history, the ribbon, and the colours of blue and ‘deli paper brown’.
Once I’d started on my initial content research and worked out what I didn’t want to include in my publication I was then able to develop and complete further research into the areas that jumped out to me!
Looking through the brief I had various ideas for the content of my publication including composting, recipes, food regrowth, meal planning and general tips that would help households cut food wastage.